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August 13, 2007

Helping Lawyers Understand Jurors

Understand your audience – the jurors – and meet them where they are, said jury consultant Tara Trask in opening the program, “Litigation Skills Session: How Jurors Think – Crafting a Jury-Friendly Case from Start to Finish.” Intellectual property lawyers and jurors think very differently, and that is particularly challenging to IP lawyers, continued Trask.

The program, sponsored by the Section of Intellectual Property Law and cosponsored by the Young Lawyers Division, covered such issues as characteristics of a jury, current jury trends and how you can use technology to tell your story.

In addition to Trask, the session featured Eve Henson of Dallas and Greg Glass, Point MultiMedia LLC; Yoncha Kundupoglu of Washington, DC served as moderator.
Glass explained how graphics can help lawyers tell their story to the jury. Lawyers benefit, he explained, when the jurors see that they are trying to help them understand. Consider using video if it’s available, continued Glass. Earlier in the program, Trask mentioned the impact that television and such shows as CSI and Boston Legal have had on the public’s perception of lawyers and the legal system.

Henson detailed deciding on the trial team, which may include client representatives, IP lawyers, trial lawyers and local counsel. In addition, depending on the case, she suggested that lawyers consider a jury consultant and/or graphics consultant.