Ethical Implications of Web 2.0 Technology, Green Marketing, Rainmaking in a Recession Among Law Practice Topics to be Explored at ABA Annual Meeting in Chicago

CHICAGO, July 20, 2009 — How can lawyers minimize the ethical risks arising from the use of Web 2.0 technologies?  What green practices are improving the way lawyers do business?  What are the rainmaking techniques that can help lawyers thrive despite the recession? These questions and more will be explored at the 2009 _ Annual Meeting, July 30– Aug 4, in Chicago.

With more than 1,500 top quality legal programs and events, and presentations by the foremost law experts and speakers, including Attorney General Eric H. Holder Jr., the ABA Annual Meeting is the nation’s premier gathering of legal professionals.

The 555-member House of Delegates will meet on Aug. 3 and 4 in the Hyatt Regency Chicago, Grand Ballroom, Gold Level, East Tower to consider policy recommendations and vote on resolutions.  During the Aug. 3 meeting, Holder will address the delegates and William H. Gates Sr., co-chair of the William and Melinda Gates Foundation, will receive the ABA Medal, the association’s highest honor.

Among policies to be debated by the House is a plan to facilitate increased legal aid to persons facing crisis from the recession. Other proposals urge repeal of a provision in the Defense of Marriage Act that denies federal marital benefits and protections to lawfully married same-sex spouses; call on Congress to approve a national study of the state of criminal justice aiming to reduce crime and incarceration, save tax dollars, enhance fairness and increase public confidence in criminal justice.

For details and updates on these and more than two dozen proposals for debate and vote by the House, check this site.

Online registration for news reporters is easier than ever.  Credential guidelines are at www.abanews.org/credentials.html.

Among the law practice management program highlights are:

“Head in the Cloud – Feet in the Code of Professional Responsibility: Managing the Ethical Risks to Lawyers from Web 2.0 Technologies, Portable Devices, etc”
An examination of the professional ethical challenges that arise from the use of online social media, such as Facebook, YouTube, Twitter, other Web 2.0 technologies, and the mobile and wireless computer devices through which they are accessed. This program will identify and examine the ethical risks that can arise under the applicable code of professional responsibility for lawyers.
Aug. 2, 8 – 10 a.m., Sheraton Chicago, Superior Room A/B, Level 2

“Green Marketing – Everyone is Going Green, Are You?”
“Green” is the new key phrase when selling products. Buildings, products and companies are going green. Learn about the laws that can apply if you are making green claims. Panelists also discuss such issues as what to do from a trademark law perspective if you are considering incorporating green into your brand.
Aug. 2, 2 – 3:30 p.m., Hyatt Regency Chicago, East Tower, Columbus Hall AB, Gold Level

“Rain on Me! Rainmaking and Marketing in a World Class Drought!”
With bankruptcies and “going out of business” signs everywhere, good clients are even harder for lawyers to find and keep. How do lawyers generate the ”rain” in a drought? Panelists will share their powerful rainmaking techniques to help firms, large or small, and keep your “brand” on the minds of internal or external clients.
Aug. 1, 10:30 a.m. – 12:30 p.m., Sheraton Chicago, Level 2, Michigan Room A/B

“Seven Secrets Every Lawyer Must Know to Thrive, Even in a Recession”
Thousands of lawyers nationwide have been laid off, and the lawyers who remain are learning to cope with less support following thousands more staff layoffs. But not all lawyers or law firms are suffering, and some are thriving. How can you learn to thrive as a rainmaker, as a lawyer just starting a practice, or as a job candidate, even in this unprecedented economic climate? This program will explore how to distinguish yourself from other lawyers, how to network successfully, why the methods used in the past aren’t working well today and what to do instead.
Aug. 1, 10:30 a.m. – noon, Hyatt Regency Chicago, West Tower, Regency Ballroom C, Gold Level

“Social Networks, Blawgs and Podcasts: Business Development Tools for the Internet Age”
As the Internet generation increases its presence in the marketplace, visibility on the Web is becoming essential for business development. This program will teach lawyers what social networks, blawgs or blogs, and podcasts are; why they should become skilled in them; and how to effectively use these cutting-edge technologies.
July 30, 3:45 – 5:25 p.m., Hyatt Regency Chicago, West Tower, Regency Ballroom D, Gold Level

“Bucking the Trend: Tales of Successful Firms in Turbulent Times”
Declining profits, associate layoffs, salary cuts, partner de-equitizations and calls for additional capital contributions have hit U.S. law firms hard. Yet, a handful are prospering during these turbulent times, and they are not necessarily bankruptcy, employment or litigation boutiques that tend to thrive during economic downturns. This session presents the insights and perspectives of a panel of managing partners who have effectively led their firms to new heights of success in 2009.
Aug. 1, 8:30 – 10 a.m., Hyatt Regency Chicago, West Tower, Regency Ballroom A, Gold Level

Among other programs:

“Making Rain During a Drought: Business Development in Tough Economic Times”
July 31, 10 a.m. – 12:30 p.m., Hyatt Regency Chicago, West Tower, Crystal Ballroom A, Green Level

“Ladder to Success: Finding and Keeping Clients”
July 31, 8:30 – 10 a.m., Hyatt Regency Chicago, East Tower, Columbus Hall AB, Gold Level

“An Ethical Approach to the Sale and Purchase of a Law Firm”
July 31, 2 – 3:30 p.m., Hyatt Regency Chicago, West Tower, Gold Coast, Bronze Level

“A No-Nonsense Approach to Generating Media Attention for the Solo and Small Firm Practitioner Without the Budget of a Mega-Corporate Law Firm”
July 31, 3:45 – 5:15 p.m., Hyatt Regency Chicago, West Tower, Soldier Field, Bronze Level

“From the Abstract to the Concrete—Developing a Personalized Marketing Roadmap”
July 31, 11:30 a.m. – 12:30 p.m., InterContinental, Seville Ballroom East, Lobby Level

“The Best Program for Real Lawyers by Larry Rice”
July 31, 3:45 – 5:15 p.m., Hyatt Regency Chicago, West Tower, Wrigley, Bronze Level

“Thinking Globally, Acting Locally—Marketing to an International Audience”
July 31, 8:30 – 10 a.m., Hyatt Regency Chicago, West Tower, Crystal Ballroom A, Green Level

“Solo Day: The How & Tao of Legal Entrepreneurship: Part I & II”
July 31, 8:30 – 10 a.m. and 2 – 3:30 p.m., Hyatt Regency Chicago, West Tower, Soldier Field, Bronze Level

“Effectively Using Technology to Maximize Client Efficiency in a Solo/Small Firm Setting”
Aug. 1, 8:30 – 10 a.m., Hyatt Regency Chicago, West Tower, Columbian, Bronze Level

“Being Prepared: A Lawyers Guide to Dealing with Disability and Unexpected Events”
Aug. 1, 8 – 10 a.m., Hyatt Regency Chicago, West Tower, Acapulco, Gold Level

“How Solo, Small Firm & Family Law Practice Owners Can Build a More Effective Dream Law Business …That Clients Love…While Working Half The Time”
Aug. 1, 3:45 – 5:15 p.m., Hyatt Regency Chicago, West Tower, Gold Coast, Bronze Level

“What Did You See, and Where? Advertising Issues in the New Media”
Aug. 1, 8 – 10 a.m., Sheraton Chicago, Level 2, Superior Room A/B

“What Not to Post”
Aug. 1, 2 – 3:30 p.m., Macy’s on State Street

“Staying Hired: Everything Young Lawyers Need to Know, But Are Afraid to Ask”
Aug. 1, 2 – 3:30 p.m., Hyatt Regency Chicago, West Tower, Regency Ballroom A, Gold Level

“Triage for the Financially Distressed Business”
Aug. 2, 2:30 – 4:30 p.m., Sheraton Chicago, Level 4, Sheraton Ballroom I

During the Annual Meeting, a press room for working journalists will be set up at the Hyatt Regency Chicago, Riverside Center, Purple Level, East Tower, and will be open for on-site media registration at 8 a.m. on July 30.  Thereafter the press room will be open daily from 8 a.m. to 6 p.m., and will close one hour after the adjournment of the House of Delegates on Aug. 4.

With more than 400,000 members, the _ is the largest voluntary professional membership organization in the world.  As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law.

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