Book Release: Social Media for Lawyers – The Next Frontier

CHICAGO, Aug. 4, 2010 – Online interaction is now commonplace and essential to conducting business. Networking sites, including Facebook, LinkedIn and Twitter, are becoming mainstream and law firms are seeking to connect and interact with potential clients through tweets, videos, blog posts and other online means. But before lawyers and law firms use social media they need to understand some important rules of the road.

Social Media for Lawyers: The Next Frontier, a new guide by the _ Law Practice Management Section, provides a practical, goal-focused approach to using social media in a law practice that will enable lawyers to identify social media platforms and tools that fit their practice and implement them easily, efficiently and ethically.

Beginning with a brief, historic overview of social media, Social Media for Lawyers: The Next Frontier describes the current trends and statistics, explains the importance of social media for lawyers, and busts some of the myths that deter them from engaging in online communities.

Included are:

  • Descriptions and screen shots of various social media platforms and step-by-step advice on setting up a profile;
  • Advice on how to use social media to accomplish specific goals, such as establishing expertise, building relationships with colleagues and engaging in damage control;
  • An outline of the do’s and don’ts of social media, including the best practices and appropriate “net-iquette,” legal ethics and Federal Trade Commission disclosure requirements;
  • Discussion of legal issues such as copyright, defamation, damage control and in-house blogging policies;
  • Predictions of where social media is headed in the future.

Social media gives lawyers the tools to provide potential clients with the kind of in-depth information that they’ve come to expect online prior to making any decision requiring significant commitment of resources.  Bottom line:  If lawyers are not using social media, they can’t deliver the kind of information that today’s clients demand.

Co-author Carolyn Elefant is the creator of MyShingle.com, the first and longest running blog and online resource on solo and small firm practice, and author of Solo by Choice: How to Be the Lawyer You Always Wanted to Be, the first comprehensive guide to solo practice published in the last five years. She practices at the Law Offices of Carolyn Elefant, specializing in energy law, emerging renewables, appeals and select 1983 civil rights matters.

Co-author Nicole Black is of counsel to Fiandach and Fiandach, in Rochester, N.Y., and is an author, blogger and speaker. She is also the founder of lawtechTalk.com, a company that educates lawyers regarding technology issues and provides legal technology consulting services.  An author of numerous articles and speaker at many conferences regarding the intersection of law, technology and social media, Black publishes four legal blogs, including “Practicing Law in the 21st Century,” and is a contributing blogger at Lawyerist.com.

The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law – marketing, management, technology and finance – through its award-winning magazine, webzines, educational CLE programs, website and publishing division. For more than 30 years, LPM has established itself as a leader within the profession by producing ABA TECHSHOW, the world’s premier legal technology conference and expo, and through its publishing arm, which has more than 90 titles in print.

With nearly 400,000 members, the _ is the largest voluntary professional membership organization in the world.   As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law.

Title: Social Media for Lawyers:  The Next Frontier
Publisher: ABA Law Practice Management Section
Product Code: 5110710
ISBN:  978-1-60442-920-6
Size: 7 x 10
Price: $79.95
Orders: 800-285-2221 or www.ababooks.org


Editor’s note: Review copies are available by sending an e-mail to Trish Cleary at clearyt@staff.abanet.org.  If you publish a review of this book, please send tearsheets or a copy for our files to Trish Cleary, _, Book Publishing, 321 N. Clark St., Chicago, IL 60654.

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